B2B SaaS SEO is distinct from traditional SEO because it requires a deeper understanding of both the product itself and the customer journey.
Additionally, B2B SaaS SEO often integrates closely with product-led growth (PLG) initiatives, emphasizing scalable, educational, and user-focused content that not only attracts traffic but also converts and retains customers.
That’s why you need a consultant with an SEO product manager mindset. You need somebody who knows how to align SEO, product, overall digital marketing strategy, and business model.

Why hire me as a B2B SaaS SEO consultant?
I’m not just an SEO consultant, I’m a SaaS growth partner who experiments, documents, and teaches what works in real-world scenarios.
- I run continuous SEO experiments on SaaS websites and turn those insights into actionable strategies — shared publicly via my newsletter, LinkedIn, X (Twitter), and YouTube.
- I’ve successfully driven organic traffic not only from search engines but also from Reddit, Medium, LinkedIn, and YouTube, essential for modern SaaS visibility.
- I’ve built custom Looker Studio templates for SEO and PPC reporting, now used by thousands of marketers, giving SaaS teams reporting clarity without the clutter.
- I specialize in connecting your SEO strategy with your product roadmap, targeting use cases, features, and workflows that win in search and convert.
- When I understand your SaaS deeply, I turn that knowledge into expert-level content, which I promote through my channels, bringing you compound exposure.
Popular questions I answer during B2B SaaS SEO consulting
- How can we rank higher than our direct competitors on Google?
- What’s the fastest way to generate organic traffic growth for our SaaS product?
- How do we identify high-intent keywords specifically relevant to our SaaS audience?
- What type of content performs best in the SaaS niche?
- How can SEO directly influence trials, demos, and subscriptions?
- What specific technical SEO improvements are critical for SaaS websites?
- How do we effectively measure the ROI of our SaaS SEO investment?
- How should we structure our website and content to support product-led growth?
- How can we leverage user-generated content and customer reviews to enhance our SEO?
- What SEO mistakes should SaaS companies avoid?
Questions I will ask you during the first consultation
- Who exactly is your target audience or ideal customer profile (ICP)? Can you describe their pain points, motivations, and search behavior?
- Who are your top SEO competitors, and what differentiates your SaaS product from theirs?
- Which keywords or topics do you believe are critical to your business? Have you targeted these in the past?
- What’s your current process for content creation and publishing?
- How do your sales, product, and marketing teams currently collaborate on SEO and content strategies?
- What specific SEO tactics have you tried previously, and what were the results?
- Are there any technical constraints or considerations regarding your SaaS platform or CMS?
- What SEO tools and analytics platforms are you currently using to measure performance?
- What’s your budget and resource allocation for ongoing SEO efforts, including content creation, technical implementation, and link-building?